Travel with Purpose is good for our people, hotels, communities and guests—and it is good for our business.

It is how we are realizing our founding purpose to fill the earth with the light and warmth of hospitality, driving positive impact, delivering lasting value, and inspiring our guests to travel with purpose.

Delivering Meaningful Guest Experiences

The 2025 Travel with Purpose Report provides a more detailed update about Hilton’s strategy and performance throughout the year.

Conrad Hilton believed hospitality could change the world, and that idea still shapes who we are today. It unites more than 500,000 of us around the world in the simple belief that meaningful change starts with how we show up for each person we serve. Our Travel with Purpose program is how we bring that belief to life, and it’s central to every aspect of our business.”

Chris Nassetta, President and Chief Executive Officer

Hilton CEO, Chris Nassetta, volunteers alongside Team Members at DC Central Kitchen meal packing event

2025 Highlights

Our People

Building opportunities for all

  • 686K+ learning and career growth opportunities created
  • $119M in financing secured by aspiring hotel owners through the Unlocking Doors program
  • #1 World’s Best Workplace by Fortune and Great Place to Work
  • #2 PEOPLE Companies that Care
People smiling making guest bed with white linens, Hilton Lake Como Italy

Hilton Lake Como, Italy

Our Hotels

Creating sustainable stays

  • 50.9% reduction in carbon emissions intensity for managed hotels since 2008 baseline
  • 37.1% reduction in water intensity for managed hotels since 2008 baseline
  • 64.7% reduction in landfill waste intensity for managed hotels since 2008 baseline, exceeding our 50% reduction goal
  • 135 estimated tons of plastics reduced through the use of Digital Key

Conrad Istanbul Bosphorus, Türkiye

Our Communities

Strengthening where we live, work and stay

  • ~$18M in total philanthropic donations
  • 1.8M+ volunteer hours logged
  • 2.5M+ community members meaningfully impacted through local support, disaster relief efforts and economic opportunities
  • $567K+ distributed to 830+ Team Members impacted by disasters, crisis and personal hardship
Team group photo with everyone raising their hands while wearing neon vests

Hilton Team Members volunteer during Travel with Purpose Week

Responsible Business

Operating with accountability, integrity and transparency

  • Led development of updated human trafficking prevention training in partnership with industry peers and Protect All Children from Trafficking (PACT), making the training available to the industry, free of charge.
  • 76K+ meetings quantified their environmental footprint through the Meeting Impact Calculator tool

Canopy Osaka Umeda, Japan

2025 recognition for Travel with Purpose

We are proud to be recognized as a leader in sustainability and community impact, while continuing to evolve our Travel with Purpose strategy to meet the changing needs of our business and the world around us.

Group of six people smiling holding signs displaying "Great Place To Work" and wearing hand shaped foam signs displaying "WE'RE #1"
Hilton Team Members celebrate #1 World’s Best Workplace award

#2

Companies that Care

by People


$1.59B

Sustainability Perceptions Value according to Brand Finance, the highest ranking hotel brand and among the top brands globally


Silver Medal

by EcoVadis for sustainability management