Travel with Purpose

2024 Report

Travel with Purpose is good for our people, hotels and communities – and it is good for our business.

It is how we are realizing our founding purpose to fill the earth with the light and warmth of hospitality, driving positive impact and delivering lasting value.

Conrad Dubai, UAE

Hilton was founded on the belief that hospitality could be a force for good in the world—that through travel, we could all achieve a purpose that is bigger than any one of us. This is what is at the very core of Travel with Purpose—our strategy to drive a positive impact and deliver lasting value for our people, our hotels and in our communities.

Chris Nassetta, President and Chief Executive Officer

The 2024 Travel with Purpose Report provides a more detailed update about Hilton’s strategy and performance throughout the year.

2024 Highlights



Our People

Launched Unlocking Doors, a new initiative to expand hotel ownership for emerging entrepreneurs.



Our Hotels

Advanced turnkey owner programs focused on water efficiency, design & construction, electrification and renewable energy procurement.


Tripled the number of managed hotels in the Americas signing

100%

renewable electricity supply contracts and expanded adoption in the EMEA region to nearly 30% of managed hotels and corporate offices

Expanded our Green Ramadan food waste reduction program across EMEA and APAC, eliminating

1.7

Tons of food waste across participating hotels


Continued to provide our guests with an accessible electric vehicle (EV) charging network, with EV chargers now available at

1.9K+

Hotels globally


Tripled the adoption of AI informed food waste reduction technology to nearly 200 hotels, saving

3.9M

Meals annually



Our Communities

Provided support to 4K+ Team Members affected by natural disasters, personal hardships and crises with

$1.4M

In aid through our Team Member Assistance Fund

$121K

awarded in Hilton Global Foundation Action Grants to support hotel-led volunteer activities with local nonprofits


Achieved record participation during Travel with Purpose Week, with Hilton Team Members contributing

72K+

Volunteer hours across 1.2K+ events


Partnered with local community organizations to distribute

1.6M+

Meals

Volunteered with Keep America Beautiful in the U.S., collecting 6.2K+ pounds of litter and planting 1.4K trees, plants, flowers and shrubs in local communities.



Responsible Business

Hilton Baku showcased sustainability efforts during COP29 including the hotel’s food waste reduction initiatives and locally sourced menu items


Hilton’s VP of Sustainability participated in a panel titled “Shaping the Future of Tourism” to discuss sustainable, nature-positive urban development at the Economic Forum Urban Transformation Summit in San Francisco.

2024 By The Numbers

Learning and career growth opportunities created

In financing secured to support aspiring hospitality owners through the Unlocking Doors program

Reduction in carbon emissions intensity for managed hotels (per square meter from 2008 baseline)

Reduction in carbon emissions intensity for franchised hotel (per square meter from 2008 baseline)

Reduction in water intensity for managed hotels (from 2008 baseline)


Reduction in landfill waste intensity for managed hotels from 2008 baseline, exceeding our 50% reduction goal

People provided with clean drinking water through 3 new community water projects bringing our total to 15 around the world

Of Hilton hotels provide guests access to hydration stations or have an on-site bottling plant


Of hotels offer Digital Key, eliminating 103+ tons of plastic

Community members meaningfully impacted through local support, disaster relief efforts and economic opportunities

Volunteer hours reported

Distributed to 4K+ Team Members impacted by disasters, crisis and personal hardship


Bars of soap donated to communities in need

Total giving through Hilton Global Foundation including 121 Action Grants to nonprofit organizations around the globe for hotel-led social and environmental impact projects

Qualified the environmental footprint through the Meeting Impact Calculator tool of 64K+ meetings

Committed from 2022 to 2025 to support efforts to combat human trafficking in the hospitality sector
in partnership with the American Hotel & Lodging Association Foundation—No Room for Trafficking program